Showing posts with label low cost. Show all posts
Showing posts with label low cost. Show all posts

Sunday, May 24, 2009

Hollywood eyes $70 zombie movie wowing Cannes

http://doubledoublethoughts.blogspot.com - A budding British director is enjoying success on a shoestring at Cannes with "Colin," a new zombie feature that cost a scarcely believable $70 to make.

Japanese distributors are currently in negotiations for the rights to the film and buzz around the no-budget zombie chiller has attracted interest from some major American distributors -- all of which is a very nice surprise for the team behind "Colin."

"We were almost fainting at the list of people who were coming [to the final market screening of the film]," said Helen Grace of Left Films who is helping the film's director Marc Price publicize the film in Cannes. "Representatives from major American distributors -- some of the Hollywood studios."

"When we say it's a low budget film, people presume a couple of hundred thousand [dollars]. People can't figure out how it's possible. What Marc's achieved has left people astonished."

It was by advertising for volunteer zombies on social networking site Facebook, borrowing make-up from Hollywood blockbusters and teaching himself how to produce special effects that thrifty director Price was able to make the film for less than the price of a zombie DVD box set.

"The approach was to say to people, 'OK guys, we don't have any money, so bring your own equipment,'" the the 30 year-old director said.

With help from a makeshift band of friends and volunteers, Price shot and edited the feature -- which ingeniously spins the zombie genre on it's head by telling the story entirely from the zombie's perspective -- over a period of 18 months while working nights part-time as a booker for a taxi company.

Online social networking was an invaluable tool in both generating buzz and cheaply sourcing the undead: "We went on Facebook and MySpace and said 'Who wants to be a zombie?'" Price said. "We managed to get 50 brilliantly made up zombies and stuff them into a living room."

In keeping with Price's beg and borrow approach, most of the zombie make-up in the make-up artists' cases was inherited from other movies. "One of our make-up people came off 'X-Men 3,' so we were having the same latex that was put on Wolverine," he said.

Price says he came up with the idea to make a no-budget film because he realized that he and his friends would never be able to scrape together enough money to make even a low-budget film.

"A couple of friends were round a few years ago watching Romero's 'Dawn of the Dead,' recalls Price. "And we were lamenting the fact that we could never make a zombie film -- we wouldn't be able to acquire a budget."

"Then I just woke up before everyone else -- I was probably a bit hungover -- and I wondered if a zombie movie from a zombie's perspective had been done before."

The end result is "Colin," a zombie film "with a heart," Price says, shot using production values cribbed from endless re-watching of making-of featurettes and director's commentaries from his personal DVD collection.

Zombie fan Web site zombiefriends.com called it "as original, compelling and thought provoking as [George] Romero's 'Night of the Living Dead,'" while horror magazine SCARS predicted it would "revolutionize zombie cinema."

Price hopes that the film will generate enough interest to kick-start his career and allow him to make another film. "Hopefully we'll be able to generate some interest and maybe try to get some kind of a budget for our next film -- maybe a bigger budget, £100, I don't know."

Price's cost-effective filmmaking may make him the envy of film executives sweating over whether their latest projects will break even, but even "Colin" may suffer at the market: "In a strange way it's kind of counter-productive." admits Price.

"Anyone involved in sales will say, 'Oh, it cost [$70], well how much do you expect us to pay for that?' but with the current economic climate it seems to be a great way to make movies."
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So, what exactly did Price spend the famous $70 on?

"We bought a crowbar and a couple of tapes, and I think we got some tea and coffee as well -- not the expensive stuff either, the very basic kind," Price said "Just to keep the zombies happy."

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Monday, February 2, 2009

India to unveil the 500-rupee laptop

India to unveil the Rs500 laptop The credit crunch computer is set to arrive tomorrow in India when officials unveil the 500 rupee ($12.62 Canadian funds) laptop. In an attempt to bridge the "digital divide" in the country between rich and poor, the government will show off the prototype, low-cost laptop as the centrepiece of an ambitious e-learning programme to link 18,000 colleges and 400 universities across the country.

India has a reputation for creating ultra-cheap technologies, a trend sparked last year by the Tata Nano, the world's cheapest car at Rs100,000 ($2.524.48).

The computer, known as Sakshat, which translates as "before your eyes", will be launched as part of a new Rs46bn "national mission for education". This envisages a network of laptops from which students can access lectures, coursework and specialist help from anywhere in India, triggering a revolution in education. A number of publishers have reportedly agreed to upload portions of their textbooks on to the system.

Prabhakar Rao, vice-chancellor of the university in Andhra Pradesh from where the Sakshat will be launched, said that India was "looking to get the hardware and software cheaper. In a developing country, costs have to be kept low so that the maximum number of students will benefit. That means cheap computers and cheap broadband access, so that students get access to ebooks and ejournals."

Although half of India's 1 billion people are aged below 25, the country has fallen behind in terms of university places, with only 11% of students enrolled, compared with double that in China. India's bigger northern neighbour already has 180 million internet users, five times India's total.

Designed by scientists at the Vellore Institute of Technology, the Indian Institute of Science in Bangalore, the Indian Institute of Technology in Madras and the state-controlled Semiconductor Complex, the laptop has 2Gb of Ram and wireless connectivity. In an attempt to keep costs low, experts say it is unlikely to use familiar Microsoft Windows software.

Officials are confident that the Rs500 price tag can be met. RP Agarwal, the top civil servant for Indian higher education, told newspapers last week that "at this stage, the price is working out to be Rs1,000 [$25.24] but with mass production it is bound to come down."

The Indian machine would also be considerably cheaper than the "$100 laptop", the lime-green computer known as the Children's Machine or XO that was designed by scientists at the Massachusetts Institute of Technology in the US.

Launched in 2005 in a flurry of praise by Nicholas Negroponte, the former director of MIT's Media Lab, the XO has failed to take off, partly because it costs $250 CAD to make. However it has given rise to low-cost computers that save money by getting rid of hard drives and using cheap screens. The Classmate PC made by Intel, the world's biggest microchip manufacturer, can be bought for $750. Taiwan's Eee PC costs as little as $250.

However, some experts doubt that a laptop at $20 or $10 is commercially sustainable. Rajesh Jain, managing director of Netcore Solutions and a pioneer of low-cost computing in India, said: "You cannot even [make] a computer screen for $20. And India does not build much computer hardware. So where will the savings come from?"

Some bloggers today saw the new laptop as nothing more than a "souped up calculator". The sceptism was summed up by Atanu Dey, whose blog read: "If the government could pull-off a near-impossible technological miracle, does it not imply that the entire global computer industry is either totally incompetent or else it is a huge scam which produces stuff at very little cost and sells them at exorbitant prices."

Officials have been reluctant to talk about the project ahead of the launch, however, one did say that costs have been kept low by using students and researchers to do much of the designing. He said that in 2007 the cost was $47, but further refinements meant it dropped dramatically.


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