The AP wants to outlaw search engine linking? What?

The AP is launching an all out assault on any use of its content that is not licensed (read that as purchased) for use by Internet publishers and search engines.

The AP is not JUST focusing on the blatant violators such as spam type blogs or sites that quote paragraphs without attribution or link backs. On the contrary, the AP is specifically going after bigger mainstream blogs, Internet publications and, believe it or not, search engines such as Google and Yahoo.

The AP believes that desperate times call for desperate measures and that means demanding royalties from any company profiting from any aspect of their content. When Google links to an AP story in a search result with an Adwords ad on the page the AP expects to be paid. Include a rewritten headline link to an AP story, Matt Drudge and you will be sued for payment by the AP. Add a paragraph snippet of content from an AP article in your PaidContent.org blog post and be ready for a call from an AP lawyer demanding their cut of your ad revenue.

From the AP's perspective, the concept of fair use is primitive and counter to their desperate desire to prevent their demise in an ad supported Internet content economy. The Associated Press Board of Directors, which is made up mostly of newspaper executives, has issued a member call to arms against anyone and everyone who misappropriates AP content.

The release quotes AP Chairman Dean Singleton who spoke at the AP annual meeting in San Diego, "The news cooperative would work with portals and other partners who properly license content – and would pursue legal and legislative actions against those who don't." Mr. Singleton added, "We can no longer stand by and watch others walk off with our work under misguided legal theories."

Thoughts? Do you agree or disagree with the AP on this one? will it have the desired effect for them, or do you feel this is something that will backfire?

Google to cut 100 jobs, close engineering offices

Layoffs precipitated by state of economy: VP

Google Inc. is closing three engineering offices and cutting 100 recruiters from its workforce as the recession dampens hiring at the internet search company.

"Given the state of the economy, we recognized that we needed fewer people focused on hiring," Laszlo Bock, a Google vice-president, wrote in a blog posting late Wednesday announcing the layoffs.

The cuts are a rare move for Google. It made its first ever significant round of layoffs last April, when it cut some 300 jobs from the American operations of DoubleClick, which Google acquired in March 2008.
The newest cuts account for around a quarter of Google's recruiting staff, but are modest relative to the company's full-time workforce, which numbers roughly 20,000.

The moves follow news last week of a government filing from Google showing a significant cutback in temporary employees aimed at trimming costs. The company acknowledged in November that it would be looking to reduce contract workers while retaining full-time employees.

In a separate posting Wednesday, Google said it would close its engineering offices in Austin, Texas, Trondheim, Norway, and Lulea, Sweden, a step the company said would affect 70 workers.

"Our strong desire is to keep as many of these 70 engineering employees at Google as possible," wrote Google's vice-president for engineering and research, Alan Eustace.

"Our long-term goal is not to trim the number of people we have working on engineering projects or reduce our global presence, but create a smaller number of more effective engineering sites, which will ensure that innovation and speed remain at our core," he wrote.

Google's revenue from online ads, the company's core business, is still growing, but the economic downturn has put a crimp in the pace as consumers shop less online and advertising budgets shrink.

The company has given no sign that it will cut back on research and development or acquisitions, but has taken steps recently to reduce discretionary spending, closing its free cafeteria for employees and offering workers more modest holiday gifts.